It’s undeniable that Amazon Prime has sparked a renaissance of convenient e-commerce. Only a little over a decade ago, the idea of free shipping–for virtually any item, in only two days seemed unfeasible. With the evolution of Amazon Prime, more and more businesses are migrating to Amazon to sell their products. The competition is cutthroat, but it doesn’t have to be! We’re here to give you some helpful tips to help you boost your listings and increase your revenue.
First things first: understand your product is rarely exclusive. If you plan on uploading a product to sell on Amazon, assume you are the millionth person to post that product or something similar. This means you have to develop a strategy separating your listings from the rest. There are several ways to do so. One of the best places to start is to put yourself in the buyer’s shoes. What do you look for when you’re buying something on the internet? Now we’ll delve more into the nitty gritty strategy.
1. Optimize Your Title:
Again, put your buyer shoes on! What’s the first thing you see? Titles.
Keep it short, sweet and to the point.
–Brand Name
–Name of Product
–Features (color, size, specific uses)
2. Understand the Amazon Flywheel
Effect
If unfamiliar with the Amazon Flywheel Effect, you’ll want to brush up
on it.
Coined by Amazon Strategist Advisor Jeff Collins, The Flywheel Effect utilizes lower prices to engage more customers, which attracts more third-party sellers, which, in turn, drives greater selection and lower costs. Greater selection attracts more customers, so on and so forth- spinning the Flywheel in motion.
3. Visuals, Visuals (More Pictures!)
Using Amazon’s Enhanced Branding Content, you are given helpful templates to help attract and incentivize buyers to purchase your product. Think about it, if you’re shopping in a store and comparing two of the same items from different brands, you’re going to want to analyze the specifications of both items and make the right choice. When posting pictures of products on Amazon, be sure to capture every angle and the specs that separate your item from your competitors. Don’t forget graphs! Amazon’s EBC provides graph templates which allow you to aptly describe the specifications that may not be obvious to the buyer at first glance.
Long and short: Invest in product photos.
4. Start a Conversation with Potential Buyers
If someone is asking questions about your product, it means they were a bit reluctant to immediately purchase. Responding to potential buyers is a great way to win over the trust of the user. If nobody is asking questions, you can add them yourself and respond. It’s perfectly fine! In fact, if vital questions are answered, the user’s hesitancy is more likely to convert to a confident purchase.
5. Win the Buy Box!
You’ve seen it before. The box on the right side of the product detail page where customers can 1-click-add items to their shopping cart. Winning the Buy Box is an aspiring goal for sellers to achieve. Appearing in the Buy Box is proof that you have met certain criteria and Amazon has chosen you from the pool of sellers who offer the same item. Winning the Buy Box has proven to be the best way to increase sales.
There you have it, you’re one step closer to solidifying your business as a top competitor on the Amazon Seller Central site. Check back soon for more ways to vibrantly boost your online presence with transparency.